
ABOUT xGEOGRAPHIC
xGeographic was formed in September 2020 by founder PJ Smith with a mission to create innovative and integrated software and design products. We strive to instill passion, fun and innovation into our work because we cannot imagine doing anything else.
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About the Founder | PJ Smith, AICP
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PJ Smith, AICP is a certified planner with 15 years of experience in the urban planning and data science fields. PJ graduated from the University of Florida in 2009, earning a Bachelor's Degree in Business Management and Urban and Regional Planning, and also received a Master's Degree in Civic Urbanism from Rollins College in 2012 while working as a planner for a small design firm.
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From 2012 to 2020, PJ worked at the East Central Florida Regional Planning Council, collaborating with stakeholders in the 8-County East Central Florida region and focusing primarily on urban design, coastal resiliency, emergency management, GIS and the conceptualization and implementation of LOTIS software.
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